We built a digital community based on valuable content and high levels of engagement which resulted in more than 24K active followers.
Through a powerful campaign and one insightful message we managed to connect with the population often ignored by the financial sector.
The message: Bancamía is the bank that facilitates the progress of microenterprise entreprenEurs in Colombia.
We generated reach and visibility through 360 degree campaigns where the brand’s message navigates consistently in different points of contact.
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